Playing our phone, open more apps, see more ads, buy more stuff

We touch our smartphones — tap, click, swipe — more than 2,500 times a day.  That’s probably 100 times more often than we touch our partner. The reason we do it is that the phone constantly demands attention by sending us notifications. It does so every time someone wants to connect with us, every time something changes in an app, every time an artificially intelligent entity decides we need information. Notifications have a barely veiled commercial purpose: Once we start playing with the phone, we’re likely to open more apps, see more ads, buy more stuff.

Opinion by Leonid Bershidsky, read more here.

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